Choice Hotels International, Inc. and its subsidiaries (“Choice”, “we” or “us”) are committed to providing you with an efficient and customized Internet experience. This online Privacy and Security Policy describes the information we collect through our websites and personal devices, how we use that information, and how we protect your personally identifiable information. This policy also sets forth our practices for obtaining personal information from other sources, such as written or verbal communications or information collected at a hotel.
Hotels franchised under Choice’s brand (“Franchised Hotels”) are independently owned and operated. Your personal information collected or maintained directly by the Franchised Hotels is not subject to this policy, unless such information has been shared with us, in which case the policy only covers Choice’s collection, use, and maintenance of your personal information. If you book a reservation directly with a hotel and that hotel utilizes our proprietary property management system, your personal information related to that reservation will be transmitted to and processed by Choice. We do not control the collection, use, or access of your information by the Franchised Hotels and their staff. The Franchised Hotel is the merchant who collects and processes credit card information and receives payment for your stay. The Franchised Hotels are subject to the merchant rules of the credit card processors they select, which establish credit card security rules and procedures.
By submitting your personal information to us, you agree to the transfer to and processing of your personal information in the United States in accordance with the terms of this Policy.
What Is Your Compliance With Safe Harbor?
Choice complies with the US-EU Safe Harbor Framework and US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Choice has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor/.
In compliance with the US-EU and US-Swiss Safe Harbor Principles, Choice commits to resolve complaints about your privacy and our collection or use of your personal information. For European Union or Swiss citizens with inquiries or complaints regarding this privacy statement, please first contact us at:
Choice Hotels International
Attention: Privacy Officer
6811 E. Mayo Blvd., Suite 100
Phoenix, Arizona 85054
Choice has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Choice, please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.
What information do we collect?
Our websites and mobile applications may receive and store information based on your browser settings, which may include your browser type and operation system, the various Choice web pages you view, Internet Protocol addresses, unique device identifiers, and sites visited before viewing our websites. When applicable, we may compensate other websites that include links to our websites.
When you use our reservation system, call our toll-free reservation telephone number, become a Choice Privileges member, create an online account, elect to receive offers, or purchase a gift card, we collect personally identifiable information and other information that you supply, such as your name, address, telephone number, e-mail address, room preference, credit card details, day and month of your birthdate, and Choice Privileges number. We may also ask for additional information such as an association number (e.g., AAA), corporate account number, or group number.
If you choose to earn airline miles or other third-party loyalty program points for your award-eligible stay at a Franchised Hotel, we will ask you to provide us your membership number for such loyalty program.
Choice may occasionally conduct sweepstakes and contests that offer you the opportunity to win prizes. As part of entering a sweepstakes, certain personally identifiable information such as name, mailing address, e-mail address and Choice Privileges number may be required.
Children’s Privacy: Our websites are not intended for children and we do not knowingly solicit or collect personal information for persons under the age of 18.
How do we use the information we collect?
We do not sell, trade, rent, or release your personal information to anyone outside our company, contractors, affiliates or Franchised Hotels, other than in compliance with this privacy and security policy. We and our affiliates use the personal information to administer our business activities, provide customer service, personalize your digital experience, contact you concerning your stay with a Franchised Hotel, and make other products and services available to you. We share your information with our Franchised Hotels, credit card issuers, and other companies where necessary to complete your transaction. We may also use your information to send you promotional communications by mail or e-mail, or share your information with our business partners.
We maintain a centralized reservations system that retains your personally identifiable information when you make a reservation for a Franchised Hotel via our worldwide accessible websites, our call centers, the Franchised Hotels, and third-party travel agents and travel websites that connect to our reservation system. The personal information collected in the reservation system is needed to secure and process your reservation. Your personally identifiable information (including credit card number) will be processed primarily in the United States to complete your transaction and to facilitate the making of future reservations. Only that personal information which is reasonably required to facilitate your reservations is collected and shared between Choice and the Franchised Hotels.
We will use your email address to send a confirmation and, if necessary, might use the other information to contact you regarding your reservation. We may also use your email address to:
Marketing, Sweepstakes & Contests
We may use your personal information to send you via e-mail, telephone or postal mail promotions, surveys, third party offers, sweepstakes and contests.
Choice Privileges Members
If you are a Choice Privileges member, we will use your personal information to perform certain administrative tasks necessary for the administration and operation of the program such as: (1) allowing you to earn Choice Privileges points for point-eligible stays at various Franchised Hotels; and (2) allow Franchised Hotels to be aware of the Choice Privileges points earned by members.
We may also use your personal information to send you via e-mail, telephone or postal mail program details, account summaries, satisfaction surveys, promotions, third party offers, sweepstakes and contests. We may also contact you about applying for the Choice Privileges® Visa® card issued by Barclays Bank.
Choice Privileges members’ personal information may be collected through Choice’s websites, mobile applications, Choice’s call centers, paper applications, or may be passed on to Choice by Franchised Hotels. Choice may transfer personal information to Franchised Hotels as a part of administering the Choice Privileges program as outlined above. Choice processes Choice Privileges members’ personal information primarily in the United States.
If you participate in the electronic billing e-folio program, your hotel bill will be sent to you over the Internet in an unsecure (unencrypted) manner and could be subject to interception by third parties. If you use a corporate credit card, billing information and the details of your hotel stay will be shared with the credit card provider who, in turn, will provide it to your employer.
Other Uses of Personal Information
To serve you better, Choice may combine information you give us online, at Franchised Hotels, through the mail, or in any other way. Choice may also combine that information with publicly available information and information Choice receives from others or cross-references. Choice uses that combined information for the purposes described in this privacy statement.
To the extent required or permitted by law, we may collect, use and disclose personal information in connection with security-related or law enforcement investigations or in the course of cooperating with authorities or complying with legal requirements. We may also use your information as permitted by law to perform credit checks, report or collect debts owed, or protect the rights or property of Choice, our employees, our Franchised Hotels, our customers, this site, or its users.
Do you share my personal information with third parties?
As noted above under “Reservations”, Choice will need to transfer your personal information to Franchised Hotels to secure your reservation or in connection with awarding or redeeming Choice Privileges points. Please note that some hotels may be in countries other than your country of residence and may not provide an equivalent level of data protection.
Choice distributes personal information about guests and Choice Privileges members to third party service providers such as market researchers and fulfillment houses. We also use such third parties to: (i) conduct data processing for Choice, (ii) engage in e-mail and direct mail communications on behalf of Choice, (iii) administer sweepstakes and contests, (iv) administer guest surveys, and (v) compile information for us about the type and frequency of guest stays and the use of the Choice Privileges program by members. These parties are contractually prohibited from using personally identifiable information for any purpose other than the purpose that Choice specifies.
Choice may also distribute personal information to airline and other companies upon request of guests, in order to allow guests to: (i) earn frequent customer miles/points with such airline and other companies for stays at hotels, or (ii) redeem Choice Privileges points for goods and services of such airline and other companies.
Choice may partner with other companies to provide co-sponsored or co-branded promotions, sweepstakes, contests, products and services and may share your information with these companies.
If you choose to apply for a Choice Privileges Visa Signature card, you will be linked from Choice’s website to Barclays Bank Delaware’s website and will be required to enter certain personally identifiable information as part of the credit application process. Please refer to Barclays Bank Delaware’s privacy statement posted on their website to understand how the information you supply will be used.
If you choose to apply for a Choice Privileges MasterCard card, you will be linked from Choice’s website to Toronto-Dominion Bank’s website and will be required to enter certain personally identifiable information as part of the credit application process. Please refer to Toronto-Dominion Bank’s privacy statement posted on their website to understand how the information you supply will be used.
Although unlikely, in certain instances, Choice may disclose your personally identifiable information when Choice has reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to Choice or to others. Choice may also disclose your personally identifiable information when Choice believes the law requires it.
Special Notification to California Residents: If you reside in California and have provided Choice your personally identifiable information, you may request a list from us of third parties with whom we shared your personally identifiable information for their own direct marketing purposes during the preceding calendar year. Such requests must be submitted to us at: Privacy@choicehotels.com or Choice Hotels International, Attention: Privacy Officer, 6811 E. Mayo Blvd., Suite 100, Phoenix, Arizona 85054. This request may be made no more than once per calendar year.
How do I opt-out of marketing communications or otherwise change my privacy preferences?
We respect the right of each visitor to control how his or her personal information is used. If you do not want us to provide your information to our business partners, or if you do not wish to receive promotional communications from us or our affiliates concerning special offers, discounts, airline bonuses, or contests, select one of the following options to provide us with your privacy preferences:
Click here if you have an Online Profile and edit your privacy preferences within your profile.
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If you do not have an online profile and do not wish to create one, click here to provide us with your privacy preferences.
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Use the “Unsubscribe” function in the e-mail you received from us.
You can also e-mail us at Privacy@choicehotels.com or write to Choice Hotels International, Attention: Privacy Officer, 6811 E. Mayo Blvd., Suite 100, Phoenix, Arizona 85054. Please include your name, address, e-mail address and Choice Privileges number (if applicable) and clearly state the nature of your request.
Choice makes every reasonable effort to maintain the accuracy of personal information. If you become aware that information Choice maintains about you is incorrect or if you would like to update your information, please contact us as indicated above.
How do you store and secure my personal information?
Our reservation system and other databases are maintained in the United States; therefore, your personal information will be collected (or transferred) and maintained in the United States. Once your information reaches us, we treat it as confidential and protect it through a variety of generally accepted industry standards.
When you provide us with information through this site, such as your name, address, phone number, credit card information and room preference, your information will be encrypted using a Transport Layer Security or a Secure Sockets Layer connection. You can tell if your information is encrypted by looking for the locked padlock icon on the lower right-hand or left-hand corner of your screen and a change in the site address from "http" to "https."
Do you use “cookies” and similar technologies?
You can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. Not accepting cookies will adversely affect your ability to perform certain transactions and functions on Choice websites.
Choice uses pixels or transparent GIF files to help manage its online advertising. These files enable Choice and its advertising partners to recognize unique codes on your web browser, which in turn, enable Choice to learn which advertisements bring users to its websites. The information that Choice collects and shares is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or e-mail address.
If you would like to know more about cookies, the website www.allaboutcookies.org provides useful information.
Do Not Track Signals:
Some web browsers offer a "Do Not Track" ("DNT") signal that is an HTTP header field indicating your preference regarding tracking or cross-site user tracking. We currently do not recognize DNT signals; however, we do allow you to exercise some choice in the information collected by adjusting your browser’s cookie settings. We also work with third parties that use tracking technologies on our Web sites in order to provide tailored advertisements on our behalf and on behalf of other advertisers across the Internet. These companies may collect information about your activity on our sites and your interaction with our advertising and other communications, and use this information to determine which ads you see on third party websites and applications. If you wish for more information about this practice and to understand your options, please visit www.aboutads.info.
Do you use my device’s geolocation data?
Our mobile apps may use your device’s Global Positioning System (GPS) technology to locate a hotel near you and/or to provide you with other relevant location-based information and/or services. We will abide by your device’s settings when accessing geolocation data. To the extent any geolocation data is combined with personal information, that information will be treated as personal information in accordance with this policy.
What if I apply for a career at Choice Hotels on Choicehotels.com?
If you apply online for employment at Choice, you may be asked to provide us your name, address, e-mail and resume. Choice will use this information solely with respect to your job search and to determine your qualifications for a career with Choice.
Does this policy cover other sites linked from choicehotels.com?
Choice is only responsible for the privacy and security policy and content on this website. This site contains links to other websites. Those sites are not covered by this privacy and security policy, and we are not responsible for the privacy practices or the content of those other sites.
What about changes to the Privacy and Security Policy?
By using our site you consent to our collection and use of your personal information as described in this policy. Choice reserves the right to modify this privacy and security policy and related business practices at any time by posting updated text on this site. Any changes to this policy become effective upon posting of the revised policy to this site. Use of the site following such changes constitutes your acceptance of the revised policy then in effect.
What if I have questions or concerns?
If you have questions about this policy or complaints about how we collect, use, disclose, store or protect your personal information as directed by the laws and regulations applicable to your region, please contact us at the email address or mailing address below.
How do you resolve complaints?
For individuals residing in European Union countries or Switzerland, complaints are addressed as described in the Safe Harbor portion of the policy above. For individuals residing in countries other than Switzerland or the European Union, we will work with you to address complaints. We may also contact applicable authorities as part of the resolution process.
This policy was last modified on October 15, 2015.
What if there's a difference between versions of the Privacy and Security Policy?
As a service to our customers, we make this privacy and security policy available in several different languages. In the event of any discrepancies between the various translations of the policy, the English version of the policy is the authoritative one.
Thank you for visiting our site and for taking the time to read this policy. We can be reached by e-mail at Privacy@choicehotels.com or by writing to us at Choice Hotels International, Attention: Privacy Officer, 6811 E. Mayo Blvd., Suite 100, Phoenix, Arizona 85054.